Wilda — the all-terrain family wagon
Wilda Founding Family Reservation
Reserve your place in the first production run of Wilda. A premium all-terrain family wagon featuring opposing toddler seating, a large shade canopy, all-terrain wheels, integrated storage and a durable matte black frame. Designed for beach days, campsites, festivals and everyday adventures.
- Save £99 compared to retail pricing
- Secure Wilda for £500 instead of £599
- £50 deducted from final balance
- Priority access to first production run
- Fully refundable before production begins
- Opportunity to help shape the final product
- Secure checkout
- Stripe payments
- Fully refundable
- Founder pricing guaranteed
Join families helping shape the future of Wilda.
Built For Sand.
Premium all-terrain wheels glide across soft sand so the only thing slowing you down is the view.
Built For Long Days Out.
Festivals, fairs and family days. Carry the kids, the kit and the cooler - without losing your weekend to the trek back to the car.
Built For Family Adventures.
Campsites, coastal paths and woodland trails. A premium adventure wagon that goes where the family goes.
Engineered for real family adventures.
Warm sand canvas. Matte black frame. Dark olive accents. Two seats facing each other, large all-terrain wheels and a premium canopy - built to last and made to fold.
An ecosystem,
not just a cart.
Modular accessories click on and off in seconds - so your cart adapts to whatever the day looks like.
Become a Founding Family
- Save £99 on launch pricing
- Priority access before public launch
- Influence the final product
- Priority production allocation
- Fully refundable reservation
Designed by parents who wanted something better.
We love taking our kids on adventures - to beaches, festivals, campsites, and long woodland walks. But every trip ended the same way: tired toddlers in our arms, gear hanging off every shoulder, and the long trudge back to the car.
We tried pushchairs that buckled on sand. Wagons that didn't fit in the boot. Carriers that wrecked our backs. Nothing was made for the way modern families actually go outside.
So we set out to build it. Wilda is the family wagon we wanted for our own children - premium, all-terrain, beautifully made, and ready for the adventure ahead.
Reservation, refund & launch.
Is my £50 reservation refundable?+
Yes. Your £50 reservation is fully refundable at any time before you confirm your final order. If your plans change, simply contact us and we'll arrange a refund.
What does my £50 reservation include?+
Your reservation secures founder pricing, priority access to production and exclusive progress updates as Wilda moves towards launch.
Your £50 is deducted from the final purchase price of your Wilda.
How much will Wilda cost?+
Wilda will launch with an RRP of £599.
Founding Families will receive exclusive launch pricing of £500, saving £99 compared to future retail pricing.
What will I pay later?+
You'll pay £50 today to reserve your place.
Before production begins, you'll be invited to complete your order and pay the remaining £450 balance.
When will Wilda launch?+
We're currently targeting first deliveries in Spring 2027.
As a Founding Family, you'll receive regular updates as we progress through product development, testing and production.
Is Wilda safety tested?+
Absolutely.
Safety is a non-negotiable part of the Wilda development process. Before launch, Wilda will undergo all relevant testing and certification required for the markets in which it is sold.
Why reserve before launch?+
We're building Wilda with real families from day one.
Reservations help us plan production, prioritise features and bring the product to market faster, while giving Founding Families the best available pricing.
Is the design final?+
Not yet.
The product shown today represents the vision and direction of Wilda. As we continue testing and refining the design, some details may evolve before production begins.
Join the First 100 Founding Families
Reserve today for £50. Save £99 at launch. Secure your Wilda for £500 instead of £599.
Reserve Your Wilda£50 fully refundable · Secure Stripe checkout