Concept render of a smiling toddler inside the Wilda adventure cart at a festival at golden hour, soft fairy lights glowing on the canopy.

In development · Help shape Wilda

The adventure basecamp on wheels.

We're building one premium all-terrain cart for festivals, beaches, airports and forest trails — and we're building it openly, with the families who'll actually use it.

Become a Founding Family Learn about the programme

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Currently in development. Images are concept renders — features and specs may change as we build with real families.

A family adventure moment on a festival field

Our story

Why we're building Wilda.

Dad to a two-year-old. Festival lover. Outdoor adventure enthusiast.

When we became parents, we knew our weekends wouldn't stop. They'd just look a little different.

What we didn't expect was how hard it would be to find gear that genuinely worked for family adventures.

After three pushchairs, a sore back, a boot full of compromises, and a toddler who still wanted to keep exploring, we realised we weren't alone.

Every family we spoke to seemed to be making the same trade-offs. Too bulky. Too heavy. Doesn't fold properly. Great on pavements, useless on a beach. Brilliant for toddlers, but terrible for everything else you need to carry.

So we're building something better.

Wilda is a premium all-terrain adventure cart designed around real family life. Built for festivals, beaches, woodland trails, campsites and the everyday adventures in between.

We're building it openly and we'd love other families to help shape what comes next.

This is just the start.

George

Founder of Wilda

Built with real familiesTested on muddy fields, airports & beach daysDesigned to evolve through developmentHelp shape what we build nextAdventure togetherBuilt with real familiesTested on muddy fields, airports & beach daysDesigned to evolve through developmentHelp shape what we build nextAdventure together

One cart, every adventure

Wherever the day takes you.

WILDA cart used at Festivals — Dusk till dawn.
Festivals

WILDA cart used at Beach Days — Sand-proof wheels.
Beach Days

WILDA cart used at Airports — Travel-ready fold.
Airports

WILDA cart used at Campsites — Built for trails.
Campsites

WILDA cart used at Park Days — Nap-mode on demand.
Park Days

WILDA cart used at Evenings Out — No crib, no problem
Evenings Out

A new category

Why a wagon and a stroller don't cut it anymore.

WILDA

Adventure cart

Stroller

Standard

Wagon

Basic

Smooth suspension

120L of storage

Some

Lie-flat nap mode

Limited

One-hand quick fold

All-terrain wheels

Basic

Premium washable textiles

Some

Built to last years

Make it yours

An ecosystem,
not just a cart.

Modular accessories click on and off in seconds - so your cart adapts to whatever the day looks like.

Fairy Light Kit

USB-rechargeable warm glow

Snack Tray

Spill-proof, removable

Rain Cover

Clear, vented, sealed

Bug Net

Fine mesh, full coverage

Seat Liner

Sherpa-soft, washable

Adventure Flag

Spot it from anywhere

Organiser Pouch

Hangs front or side

Cup Holder

Insulated, magnetic

More coming soon

Watch this space

Built for every adventure

Made for them.
Built for everything.

Every detail engineered for the chaos and joy of real family days out - from muddy trails to dusty festival fields to early-morning airport runs.

Comfort First

Recline, shade and nap mode for little explorers.

Built To Last

Premium materials, all-terrain ready.

Folds In Seconds

One-hand fold. Fits in car boots and closets.

Nap Anywhere

Flat recline + ventilation for better naps.

Carry More

Smart storage for all your essentials (and more).

Smooth Suspension

All-round suspension for a smoother ride.

Concept render

Founding Families Programme

Help Shape Wilda.

We believe great family products should be built with families, not just for them.

Become one of our Founding Families and help shape Wilda as we move from concept to prototype and beyond.

Influence future features
Early access to product updates
Behind-the-scenes development content
Opportunities to participate in feedback interviews
Priority access when Wilda launches
Exclusive Founding Family benefits

Become a Founding Family

Starts with a short survey — your input shapes what we build next.

Stay in the loop

Follow our development journey.

Behind-the-scenes builds, prototype updates and early access for our Founding Families — no fluff.

Questions

The details, dialled in.

Anything else? Email hello@wilda.co - we read every message.

We're designing for 6 months up to 5 years, with the harness, recline and footwell all adjusting as they grow. Final specifications may evolve during development.

Wilda is currently in development. We're moving from concept to prototype with our Founding Families — exact launch timing will depend on engineering, testing and manufacturing.

Become a Founding Family. We'll share development updates, invite you into feedback sessions, and give you priority access when Wilda launches.

No. Pricing hasn't been validated and may change based on customer feedback, engineering and manufacturing costs. That's part of what we're researching now.

No — the images on this website are concept renders that communicate our design vision. The final product may evolve through development.

Grass, gravel, sand, mud, cobblestone, light snow and forest trails — with puncture-proof wheels and full suspension. Real-world performance will be confirmed in testing.

Yes — compact fold and travel-readiness are core design goals. Exact folded dimensions will be confirmed in prototyping.

Concept render of the Wilda cart wrapped in warm fairy lights, parked on a hillside at dusk overlooking distant mountains.

Built with families, not just for them

Help shape what comes next.

Your perspective shapes the prototype. Join the Founding Families Programme and help us build Wilda.